Cookie Policy
Effective Date: January 1, 2022
Last Updated: January 8, 2026
1. Introduction
This Cookie Policy explains how Elba Behavior Solutions ("EBS," "we," "us," or "our") uses cookies and similar tracking technologies on our website at elbabehaviorsolutions.com (the "Website").
We want to be transparent about the technologies we use to make our Website work well and help us understand how families find and use our site. This policy explains what cookies are, which ones we use, and how you can control them.
This policy should be read together with our Privacy Policy and Terms of Use.
By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described here. You can control and manage cookies through the methods described in Section 6.
2. What Are Cookies?
2.1 Definition
Cookies are small text files that are placed on your computer, smartphone, or tablet when you visit a website. They're widely used to make websites work properly, remember your preferences, and help website owners understand how visitors use their sites.
2.2 Types of Cookies by Duration
Session Cookies: These are temporary cookies that exist only while you're actively browsing our Website. They're automatically deleted when you close your browser. Session cookies help our Website function smoothly as you navigate from page to page.
Persistent Cookies: These cookies stay on your device for a set period of time (or until you delete them). They help us recognize you when you return to our Website and remember your preferences.
2.3 Types of Cookies by Origin
First-Party Cookies: These cookies are set directly by our Website (elbabehaviorsolutions.com). They enable core functionality and help us understand how visitors use our site.
Third-Party Cookies: These cookies are set by external services we use, such as Google Analytics for understanding website traffic. These services may recognize your device when you visit our Website and other websites.
2.4 Similar Technologies
In addition to cookies, we use similar technologies including:
- Web Beacons (Pixels): Small graphic images in web pages or emails that help track usage and email interactions
- Local Storage: Technology that allows websites to store data locally in your browser
- Scripts: Code that runs in your browser to enable features and collect information about how you interact with our Website
For simplicity, this policy uses the term "cookies" to refer to all these technologies.
3. Why We Use Cookies
Elba Behavior Solutions uses cookies for the following purposes:
3.1 Essential Website Functionality
Some cookies are necessary for our Website to work properly. Without these cookies, basic features like page navigation, form submissions, and security protections wouldn't function. You cannot opt out of essential cookies without affecting how the Website works.
3.2 Performance and Analytics
We use cookies to understand how families find and use our Website. This includes information like which pages are most popular, how long visitors spend on different pages, and how people navigate through the site. This helps us improve our Website and create content that's more helpful to families.
3.3 Security and Spam Protection
We use cookies to protect our Website and forms from spam and automated abuse. This includes Google reCAPTCHA, which helps verify that form submissions come from real people rather than automated bots.
3.4 Marketing and Advertising
When enabled, we may use cookies to reach families who may benefit from our ABA therapy services. These cookies help us:
- Measure whether our advertising is effective
- Show relevant information to people who have visited our Website
- Understand which ads lead families to contact us about services
We do not use advertising to target children. Our advertising is designed to reach parents and caregivers who are seeking ABA therapy services for their children.
4. Detailed List of Cookies We Use
The following tables provide detailed information about the specific cookies and tracking technologies used on our Website:
4.1 Strictly Necessary Cookies
These cookies are essential for our Website to function. They enable basic features like page navigation, form submissions, and security. These cookies do not collect personal information for marketing purposes.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| wordpress_* | elbabehaviorsolutions.com | WordPress session management and authentication | Session | First-party |
| wordpress_logged_in_* | elbabehaviorsolutions.com | Indicates when users are logged in (for administrators) | Session or 14 days | First-party |
| wp-settings-* | elbabehaviorsolutions.com | WordPress user interface customization | 1 year | First-party |
| PHPSESSID | elbabehaviorsolutions.com | Maintains your session as you browse the site | Session | First-party |
| elementor | elbabehaviorsolutions.com | Stores settings for proper page display | Session | First-party |
4.2 Analytics Cookies
These cookies help us understand how visitors use our Website. The information collected is anonymous and helps us improve our site for families.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors and calculates visitor statistics | 2 years | First-party (server-side) |
| _ga_* | Google Analytics 4 | Maintains session state for Google Analytics 4 | 2 years | First-party (server-side) |
| _gid | Google Analytics | Distinguishes users for 24-hour analysis period | 24 hours | First-party (server-side) |
| _gat | Google Analytics | Limits the rate of data collection on high-traffic sites | 1 minute | First-party (server-side) |
About Our Analytics Setup: We use a server-side Google Analytics implementation, which means analytics data is processed through our own servers before going to Google. This approach enhances privacy compared to traditional setups and makes our analytics cookies function as first-party cookies from our own domain.
4.3 Security Cookies
These cookies help protect our Website and forms from spam and abuse.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA | Provides spam protection and bot detection for forms | 6 months | Third-party |
| rc::a, rc::b, rc::c | Google reCAPTCHA | Used to distinguish humans from bots on form submissions | Session to Persistent | Third-party |
4.4 Marketing and Advertising Cookies (When Enabled)
These cookies may be used to deliver relevant information about our services to families seeking ABA therapy. Not all of these cookies are active at all times.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _gcl_au | Google Ads | Stores and tracks conversions from Google advertising (when enabled) | 90 days | First-party |
| test_cookie | Google Ads | Checks if browser supports cookies | 15 minutes | Third-party |
| IDE | Google DoubleClick | Used for ad targeting and measuring ad effectiveness (when enabled) | 1 year | Third-party |
| _fbp | Facebook/Meta | Tracks visitors for Facebook advertising (when enabled) | 90 days | Third-party |
| fr | Facebook/Meta | Enables ad delivery and remarketing on Facebook (when enabled) | 90 days | Third-party |
4.5 Functionality Cookies
These cookies remember your preferences and enhance your experience on our Website.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| mailchimp_* | Mailchimp | Tracks email campaign interactions and newsletter preferences | Varies | Third-party |
| elementor | elbabehaviorsolutions.com | Stores user preferences for Elementor-built pages | Persistent | First-party (localStorage) |
4.6 Embedded Content Cookies
When we embed videos or other content from third-party services, those services may set their own cookies.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| VISITOR_INFO1_LIVE | YouTube | Estimates user bandwidth for embedded videos | 6 months | Third-party |
| YSC | YouTube | Registers a unique ID for video statistics | Session | Third-party |
| PREF | YouTube | Stores user preferences for embedded videos (volume, captions) | 8 months | Third-party |
5. About Our Technology Providers
The following companies provide technology services that may set cookies on our Website:
Siteground
Company: SiteGround Hosting Ltd.
Purpose: Siteground hosts our Website on secure servers. They may use essential cookies for security and performance optimization.
Website: siteground.com
WordPress
Company: Automattic Inc.
Address: 60 29th Street #343, San Francisco, CA 94110, United States
Purpose: WordPress is our content management system. Its cookies handle authentication, session management, and basic site functionality.
Contact: privacy@automattic.com
Website: wordpress.com
Elementor
Company: Elementor Ltd.
Address: Tuval 40, Ramat Gan, Israel
Purpose: Elementor is our website building platform. It primarily uses localStorage and sessionStorage rather than traditional cookies to store user preferences and ensure proper page functionality.
Contact: support@elementor.com
Website: elementor.com
Perfmatters
Company: forgemedia, LLC
Purpose: Perfmatters is a performance optimization plugin that helps our Website load faster by managing scripts, disabling unnecessary features, and optimizing code delivery.
Website: perfmatters.io
AIOSEO (All in One SEO)
Company: Semper Plugins, LLC
Address: 2314 S Miami Blvd, Ste 252, Durham, NC 27703, United States
Purpose: AIOSEO helps optimize our Website for search engines so families can find us more easily when searching for ABA therapy services.
Contact: info@aioseo.com
Website: aioseo.com
Google Analytics
Company: Google LLC
Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Purpose: Google Analytics helps us understand how families find and use our Website. We use a server-side implementation for enhanced privacy.
Privacy Policy: policies.google.com/privacy
Google reCAPTCHA
Company: Google LLC
Purpose: reCAPTCHA protects our contact and consultation forms from spam and automated abuse by verifying that submissions come from real people.
Privacy Policy: policies.google.com/privacy
Terms of Service: policies.google.com/terms
Google Ads (When Enabled)
Company: Google LLC
Purpose: When enabled, Google Ads helps us reach families who may be searching for ABA therapy services. These cookies track advertising effectiveness.
Ad Settings: adssettings.google.com
Mailchimp
Company: The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit)
Address: 675 Ponce de Leon Avenue NE, Suite 5000, Atlanta, GA 30308, USA
Purpose: Mailchimp powers our email newsletters and communications. Their cookies help track email campaign interactions and manage subscription preferences.
Privacy Policy: mailchimp.com/legal/privacy/
Facebook/Meta (When Enabled)
Company: Meta Platforms, Inc.
Address: 1601 Willow Road, Menlo Park, CA 94025, USA
Purpose: When enabled, Facebook Pixel may be used to measure advertising effectiveness and reach families on Facebook and Instagram.
Privacy Policy: facebook.com/policy.php
Ad Preferences: facebook.com/settings?tab=ads
YouTube (Google)
Company: YouTube LLC (owned by Google LLC)
Purpose: When we embed videos on our Website, YouTube may set cookies to enable video playback and track viewing statistics.
Privacy Policy: policies.google.com/privacy
6. How to Control and Manage Cookies
You have several options to control cookies. Please note that blocking certain cookies may affect how our Website works for you.
6.1 Browser Settings
Most web browsers let you control cookies through their settings. You can usually:
- View and delete cookies stored on your device
- Block all cookies or only third-party cookies
- Set preferences for specific websites
- Have cookies deleted automatically when you close your browser
How to Manage Cookies in Popular Browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari (Mac): Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
- Safari (iPhone/iPad): Settings → Safari → Block All Cookies
- Chrome (Android): Chrome menu → Settings → Site settings → Cookies
For more detailed instructions, visit allaboutcookies.org or your browser's help documentation.
6.2 Analytics Opt-Out
Google Analytics: You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on:
- Download at: tools.google.com/dlpage/gaoptout
- Works with Chrome, Safari, Firefox, and Microsoft Edge
- Once installed, it prevents Google Analytics from collecting data on all websites you visit
6.3 Advertising Opt-Out
You can opt out of targeted advertising through these platform settings:
Google Ads:
- Visit: adssettings.google.com
- Turn off "Ad Personalization" to opt out of interest-based advertising
Facebook:
- Visit: facebook.com/settings?tab=ads
- Manage your ad preferences and opt out of interest-based advertising
6.4 Industry Opt-Out Tools
You can opt out of advertising from multiple companies at once using these industry tools:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
6.5 Mobile Device Settings
You can limit ad tracking on mobile devices:
iPhone/iPad (iOS):
- Settings → Privacy → Tracking → Toggle off "Allow Apps to Request to Track"
- Settings → Privacy → Apple Advertising → Toggle "Personalized Ads" off
Android:
- Settings → Google → Ads → Opt out of Ads Personalization
- Settings → Privacy → Ads → Delete advertising ID
6.6 What Happens If You Block Cookies
If you choose to block or delete cookies:
- Some features may not work: Form submissions and certain page functions require cookies
- You may still see ads: Opting out of advertising cookies doesn't eliminate ads—it just means they'll be less relevant to you
- Settings won't be remembered: If you clear cookies, you'll need to set your preferences again
7. Third-Party Cookie Policies
Third-party services that set cookies on our Website have their own privacy and cookie policies. We encourage you to review these policies:
- Google (Analytics, Ads, reCAPTCHA, YouTube): policies.google.com/privacy
- Facebook/Meta: facebook.com/policy.php
- Mailchimp (Intuit): mailchimp.com/legal/privacy/
Elba Behavior Solutions is not responsible for the privacy practices of these third-party services. These companies may use cookies for purposes beyond our Website, such as tracking across other websites you visit.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies and tracking technologies we use
- How we use cookies and their purposes
- Third-party services we integrate with
- Legal requirements or industry best practices
When we update this Cookie Policy, we will:
- Update the "Last Updated" date at the top of this page
- Post the updated policy on our Website
- For significant changes, provide notice through our Website or email to newsletter subscribers
We encourage you to review this policy periodically. Your continued use of our Website after changes are posted means you accept the updated Cookie Policy.
9. Questions and Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Elba Behavior Solutions
Philadelphia, PA
Contact us for snail mail options.
Email: hello@elbabehaviorsolutions.com
Phone: (267) 225-6219
Website: elbabehaviorsolutions.com
Related Policies:
- Privacy Policy: elbabehaviorsolutions.com/privacy-policy/ – Learn how we collect, use, and protect your personal information
- Terms of Use: elbabehaviorsolutions.com/terms-of-use/ – Understand the terms governing your use of our Website
- Legal Disclaimer: elbabehaviorsolutions.com/legal-disclaimer/ – Important disclaimers about Website content
This Cookie Policy was last updated on January 8, 2026. It explains the cookies and similar technologies used on the Elba Behavior Solutions website and how you can control them.